January 9, 2012 / Issue 1  
In this issue

Our Next Meeting
Biz Tips - Part 1
Member News
Local Events
From the Board
Biz Tips - Part Deux
Member Profiles
Just for Fun... And Useful!
Women TIES Events
Board Members & Chairpersons
2012 Schedule of Meetings
Next Newsletter Due Date
Social Media Glossary


Our Next Meeting...

January 18, 2012

Valley View
620 Memorial Parkway, Utica

Our Second Annual
Dr. Joanne Rettke Award

Deb Cabral,
The Declutter Coach

"How to
Organize Your Office"

www.OrganizationMotivation.com
(Check out Deb's new TV Show!)

Click here for the
December vol 2 Newsletter!

Local Events...

1st Annual Sweater Ball
2/10/2012
Time: 6:30p-10:30p

The Mohawk Valley Chamber of Commerce and The Utica Zoo present

1st Annual Sweater Ball

Dress up or Down,
Jeans or Gown,
But to Make it Better,
You Must Wear a Sweater!

Friday, February 10th, 2012
6:30 pm - 10:30 pm
Daniele’s at Valley View
$50 Per Person ($60 after 1/27)

_______________________

Saturday, January 28, 2012 - 7-11pm
A Celtic Night to Remember

Location: The Capitol Theatre, 220 W Dominick St

Sponsored by: Rome Weed & Seed

Join us to celebrate a wonderful night of Celtic Music with two amazing performances by Searson and The Elders!!!! Proceeds from the concert go towards the Prudy Ellinger Scholarship Fund and programming for Weed & Seed. Don't miss your opportunity to see the "must see" event of the year!!!

For more information: call 838-1713 or email:kstockbridge@romecitygov.com

 

 

Next Newsletter Will Arrive...

January 23, 2012

Please send info to President@mvbwn.org
by January 19 for inclusion in the
second January issue.

 

Notes from the President...

The new membership directory/brochure is nearly here!

It should be delivered at the dinner meeting next Wednesday - thanks to all the members who supported the network by purchasing an ad - we bumped it up to the 11x25 format to accomodate your generosity!

Yup - this newsletter is a day late... but there's lots of great info included - including members in the news, teaching course, and publishing books!

We're all looking forward to the Second Annual Joanne Rettke Award Presentation - and Deb Cabral's presentation! We know Theresa will have a fantastic meal waiting for us - we are blessed to have some great women restaurant owners in our group!

I hope you all had a lovely holiday - but I'm glad it's past as I really missed you ladies! I got to hang with a few of you over the break... but there were many more I didn't get to connect with...

Don't forget to share your news!

This is a photo from Carol's latest trip - a cruise! She's working on adding this offering to her business as she was incredibly impressed with the experience.

I know this because she's my client - if you're not my client then you need to send me your info!!! We want to publicize stories about every member that wants free PR... but we need you to send it - you can see the next publication date in the left sidebar each issue.

Biz Tips - Part One Member News...

How To Increase Productivity And Reduce Your Response Time

About a year ago I made a conscious decision to improve my response time. My inbox was filling up with anywhere from 12 to 20 e-mails per hour and my voicemail was filling up regularly, as I don’t answer the phone while in meetings out of consideration to my fellow participants. (Speaking of meetings, they were taking up so much time that rather than accomplishing things they just created more “to do” items for my “pending items” list.) It got to the point where it was taking me far too long to reply to anyone and getting through to me directly was too much of a hassle.

This led to frustration on the part of team members and potential clients; that frustration translated into lost productivity and lost sales. I decided to do something about it and began a process of filtering and organizing how information reached me. What I discovered is that I was spending a great deal of time on tasks that added no value to me personally or to my business.

Here is what I did to improve my response time.

1) I modified my Gmail filters

2) I switched my voicemail to Google Voice

3) I created “canned responses”

Click the article title to learn more about these three steps Mike took, how he implemented them and the effect they had on his productivity.

Principal, EcoFin Media

Eileen is quoted in the recent In Good Health Magazine!

____________________________

Hands on QuickBooks Training
Join Collette Aurand, Certified QuickBooks Pro Advisor, Black River Bookkeeping LLC

February 11, 2012 - 9am to 3pm
Fee: $85 - training, refreshments/lunch included

Registration Deadline January 27, 2012

Limited Seating!

Register at info@blackriverbookkeepingllc.com

_________________________

New Member, Kim Tranter, has classes, TV show, and a book in the works!

U Learn Courses at HCCC start 2/29 and continue for 4 weeks.
http://www.herkimer.edu/

CNYFlavor, Central New York's only cooking show, airs every Tuesday on CW11 and on our website.
www.CNYFlavor.com

She's published her first ebook, "The Ultimate Social Media Success Guide". It's available for download on Amazon.com. A published version will be available later in the month.

_______________________

Organized in :60 Seconds
DeClutter Coach Launches New Segment on Local News

The DeClutter Coach Deborah Cabral is adding to her repertoire of television appearances with a new 60 second segment on WKTV’s Saturday morning newscast set to premier January 7, 2012.

Cliick here for press release, or click article title to go to Deb's webpage for more details.

________________________

SBDC Winter / Spring Schedule is Out - Click here.

  • NYSERDA Energy Efficiency Study – FREE
  • New York State SBDC Tax Webinar Series
  • The New Era of Online Marketing for Business
  • Marketing and Government Contracting
  • And much more!
From the Board...

The next board meeting is:
February 8, 2012.

If you have something you'd like to have discussed please feel free to contact any board member and ask them to get your concerns on our agenda.

Any member is welcomed to attend a board meeting; however, you need to have an item on the agenda to be able to contribute to the dialog.

Women TIES Events...

Women TIES Mohawk Valley Luncheon: “Creating a National Buzz about Your Business” sponsored by the Women’s Business Center of NYS

Featuring:
Laura Ponticello, Founder
Laura's List: Books for Women

Tuesday, February 7, 2012
11:30 a.m. - 2 p.m.
Location:
Chesterfield's Restaurant, 1713 Bleecker Street, Utica

Reservations due:  February 5

$28.00  (Sales, Promotion, Networking, Lunch, and Program)

Register here

2012 Schedule (Subject to Change)

February 15
Roxanne Mutchler, MVSBDC
“The New SBA Woman-Owned Business Program”
Valentino’s

March 21
Tracy Black, Pampered Chef
“Using the No’s”
Location: Raspberries, N Utica

April 18
Caroline Levitt, Attorney
“The Law & Your Small Business”
Franklin Hotel, Rome

May 16
Fundraiser Honoring
Marolyn Wilson
Owner of Holland Farms Bakery and Deli of Yorkville, NY

June 20
Endowment Award Ceremony

 

Biz Tips... Part Deux Ultimate Glossary of Social Media....

Building Value: 5 Ways to Make Customers Love You

No matter what your business does, it will sink or swim based on the value (perceived or otherwise) it creates in someone's life. And it's tough to convince someone that they should value what you do unless you can identify and meet their unique wants or needs.

5 Keys to Driving Business Value

The bottom line: People will pay dearly for an experience that helps them get more of what they want out of life. Can your business deliver that kind of value?

Here are five things you can do that will allow you to build and execute a value-creation strategy:

1. Create a best-of-class team. One of my favorite ways to deliver value is to surround myself with a team of best-of-class providers, and then promote that team to anticipate and meet my customers' needs. This mindset makes you far more valuable to your clients, and it also makes you more valuable to your team members.

2. Empower your clients. This is something I've always promoted, and I think it's easier to do today, in a world where it's easier to engage clients on a personal level. Find logical ways to get your clients to reveal their goals, and then work on ways -- even if they're seemingly unrelated to your business -- to help them reach those goals. In the process, you'll add value in ways that will be hard for competitors to understand.

Click the link below to read the rest of the article.

Source: http://www.allbusiness.com/make-your-customers-love-you/16760612-1.html#ixzz1j0snK0lD

John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.

Social Media Marketing Dictionary: 120 Terms to Know

A

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

B

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously, the service started as a blog comment search engine.

C

Chat - Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.

D

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.

E

Ebook - An ebook is an electronic version of a printed book. However, most ebooks are not actually available in print (unless you print them). These are typically published in PDF form.

Eventbrite - Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

F

Facebook - Facebook is a social utility that connects people with friends and others who work, study, and live around them. Facebook is the largest social network in the world with more than 800 million users.

Read more: http://blog.hubspot.com/

Just for Fun... And Useful! Members Profiles....

Audacity: The Free, Cross-Platform Sound Editor

Screenshots

Audacity® is free, open source software for recording and editing sounds. It is available for Mac OS X, Microsoft Windows, GNU/Linux, and other operating systems.

It is easy to use and a great tool for cropping sound files, removing noise, and adding cool sound effects!

November 2011
Gina Trezpacz-Timpano, Yorkville Memorials, LLC

2011-12 Board Members & Chairpersons...

PRESIDENT
  
Veronika Freeman
  dotcalm / dotcalm domains
  733-3411

PRESIDENT ELECT
  Collette Aurand
  Black River Bookkeeping, LLC
  831-2721

TREASURER
  Regan Johnson
  
Avion Energy Consultant
  271-9794

RECORDING SECRETARY
  Donna Rebisz
  Women's Business Center of NYS
  733-9848

CORRESPONDING SECRETARY
  
OPEN Position

IMMEDIATE PAST PRESIDENT
  Michele Colicci
  Michele’s Waxing Essentials
  723-1569

OUR MEMBERS AT LARGE

Betty Abel-Jellencich
  Pondra's Homes & Hearth
  Hope House
  527-9094

Tricia Badgley
  Women’s Business Center of NYS
  733-9848

Tracy Black
  Pampered Chef
  737-8471 

Jamie L. Zalepeski
   Artistic Expressions
   337-2268

DINNER CHAIR
  Terry Rockwell
  Seniors Helping Seniors
  202-4058  

ENDOWMENT COMMITTEE CHAIR
  Donna Rebisz
  Women's Business Center of NYS
  733-9848

FUNDRAISING CHAIR
  Betty Abel-Jellencich
  Pondra's Homes & Hearth
  527-9094

HISTORIAN
   Jamie L. Zalepeski
   Artistic Expressions
   337-2268 

MEMBERSHIP CHAIR
  Collette Aurand
  Black River Bookkeeping, LLC
  831-2721

NEWSLETTER/DIRECTORY CHAIR
  Veronika Freeman
  dotcalm / dotcalm domains  
  733-3411  

PROGRAMMING CHAIR
  Tricia Badgley
  Women’s Business Center of NYS
  733-9848

WEBSITE CHAIR
  Veronika Freeman
  
dotcalm / dotcalm domains  
  733-3411

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